International Market Centers has revealed the new look for Las Vegas Market. The new look is accompanied by a refreshed slogan, “Discover the Extraordinary.” Karen Olson, IMC’s Senior Vice President of Marketing said “This campaign truly takes Las Vegas Market to the next level.”
Over the last 11 years, since Las Vegas Market’s introduction, the company has grown into an extensive location for furniture, gifts, as well as home décor. The new look presents collections of home décor and furniture in unexpected places, representing the visual metaphor of the city it calls home as well as Las Vegas Market itself. “I’m incredibly proud of this campaign: it speaks to where we are today and sets the stage for the next phase of our growth,” says Olson in reference to the new look.
Las Vegas Market’s rebranding campaign is accompanied by not only the new look but a fresh logo and a recently built feature for the website known as DesignOn LVMKT. Olson said, “Having achieved a high level of awareness for our market, the time is right for a sophisticated, mature new look that reflects our evolution.”
“DesignOn LVMKT is a resource for current industry insights and trends that will come to fruition at the Las Vegas Market through product and programming opportunities,” says Olson. The tool is a reference for accomplishments related to the industry, including all levels of designers.
